Crunching the numbers

At times, it seems like the United Methodist Church has a 'numbers obsession.' The statistics are familiar: when the church was formed in 1968, it had well over 10 million members in the U.S.. Today, just 40 years later, the numbers have dropped to below 8 million - all in a time when the population of the United States itself has risen from 200 million to over 300 million people.

That's right. While the population of the country has risen by 50%, the membership of the church has dropped by 20%. By any measure, that is a failure.

But what does it mean?

In the past, I have written disparagingly about the church's obsession with numbers. I've never had a problem with focusing on thriving, growing churches. I've just worried that an obsession with numbers would lead us to offering cheap grace, with an over-attention to adding warm bodies to the pews while watering down the gospel in order to get them there.

The Igniting Ministry campaign has always seemed to confirm that fear to me; its intent is to market the church - to 'raise awareness' and hopefully increase numbers - but it does so by offering a message so nebulous that it is essentially meaningless: "Open Hearts, Open Minds, Open Doors." (I know and have read about the work Igniting Ministry does with target congregations and the training they have received, but that is a relatively small part of the way the campaign has affected the whole church. It is bad theology, and - I can't say this strongly enough - it is a crying shame that we have spent so much money on advertising that does not mention the name of Jesus Christ, all in the name of being sensitive to "spiritual seekers." I have no doubt that John Wesley does somersaults in his grave over this.)

Today I want to offer a mea culpa. I believe numbers are important, and I believe we need to focus on them. Two things have caused me to change my tune and openly embrace a focus on numerical growth in the church.

The first is that I've come to believe we have nothing to fear from the watered down message of marketing programs like Igniting Ministry. They don't work. Igniting Ministry has been around for years, and its results are as hollow as its message. UM Communications can offer press releases every time a new Barna study says that Igniting Ministry has increased the 'favorability' of the United Methodist 'brand' in the public at large, but that has done nothing to arrest our precipitous decline in numbers. Thus, I can only conclude that my fears about cheap grace were wrong. In our cultural climate, apparently even cheap grace doesn't draw a crowd.

The second point is really more important, and it's the subject of my new column in the United Methodist Reporter. In December, I was with Wesley Seminary's Lovett Weems at a conference in Washington D.C., and he presented on the importance of pastors and congregations that are serious about their numerical growth. The core of Lovett's message to us that day can be found in this article. It really boils down to this: Jesus called us to make disciples, and the church in Acts exhibited remarkable growth by boldly proclaiming the gospel of Christ. As the inheritors of that apostolic ministry, we are called to do the same.

I've got to admit that this has really shaped my thinking about my own ministry. The testimony of the Scripture is that, when the true gospel is proclaimed, people will respond.

Might this be a litmus test for faithful ministry?